Drone advertising is effective because it is sensory targeted and fueled by basic human behavioral reactions. As a sight and sound experience, the PromoDrone banner system announces its pending arrival through a non-disruptive buzz that gives the audience a sense of anticipation and excitement that is followed by a low-altitude visual opportunity for fan interactions. Brand-specific messaging allows the viewers to associate your brand with innovation and creativity and helps to spark further interest and direct consumerism with your campaign.
In the Know
- Outdoor advertising is a large percentage of total advertising in the United States and brands are always looking to expand their reach, impressions, and effectiveness of their “out of home” advertising.
- With events, the ad space typically includes banners placed around perimeters and stages or digital screens that have rotating ads in the form of a jumbotron. These forms of advertising are limited in their effect because they are
(1) Stationary and depend on audiences stumbling upon them.
(2) Most often they do not cause any real interaction or engagement that would lead to an effective impression or conversion.